Brands

Olive Tree Inc. owns and operates the brands below. THE URAh, our apparel label, is also ours.

SOLERA

Normobaric hypoxic (altitude) training studio

Shijo-Karasuma, Kyoto

Interior of SOLERA: a glass-walled training room with treadmills, seen across a parquet floor.
Two people walking on treadmills at SOLERA, with the simulated altitude shown on a wall monitor.

Kyoto’s first normobaric hypoxic training studio, recreating indoors an oxygen level comparable to 3,000 metres. Opened June 2022 on the third floor of COCON KARASUMA. A fitness club for adults, built for training efficiently in a short time.

solera-kyoto.com

BLACK CAT

Small-group machine Pilates studio

Shijo-Karasuma, Kyoto

A Pilates exercise at BLACK CAT: a back extension over a spine corrector.
A group class at BLACK CAT: participants lying back over spine correctors with legs raised.

A machine Pilates studio for groups of up to four, sharing a floor with SOLERA. The only studio in Kyoto offering Pilates in a hypoxic environment.

blackcat-pilates.com

WHY NOT

Semi-personal Pilates studios

Marutamachi (Kyoto) & Fukushima (Osaka)

Interior of a WHY NOT studio: the brand logo on the wall, with two spine correctors on mats.
A semi-personal session at WHY NOT: an instructor guiding two clients.

A semi-personal Pilates studio taking no more than two clients at a time. Programmes are supervised by a spinal specialist and built around the Spine Corrector, a machine for postural work.

whynot-pilates.com

ITOHA YOGA SALON

Wellness salon

Saiin, Kyoto

Interior of ITOHA YOGA SALON: yoga mats on a pale floor, framed by white curtains and house plants.
A class at ITOHA YOGA SALON: two people in triangle pose.

A wellness salon in Saiin, Kyoto. Private yoga in fully enclosed rooms, alongside head massage, aromatherapy and herbal steam treatments.

itoha-yoga.com

THE URAh

Men’s outerwear label

Kyoto, Japan

A THE URAh varsity jacket: black wool body with leather sleeves.
The lining of a THE URAh jacket: gold and deep-red brocade with the brand’s inner label.

A men’s outerwear label from Kyoto. Varsity jackets made entirely in Japan, bringing together the finest materials and craftsmanship the country has to offer. (Launching autumn 2026)

theurah.com

Company information