Olive Tree Inc.

株式会社オリーブの木

A Kyoto-based company operating wellness and apparel businesses.

Company

Legal Name
Olive Tree Inc. (株式会社オリーブの木)
Corporate Number
8130001070955
Founded
January 14, 2022
Representative
Masanori Muramatsu, Representative Director (Founder & CEO)
Capital
JPY 5,000,000
Head Office
3F COCON KARASUMA, 620 Suiginya-cho, Shimogyo-ku, Kyoto 600-8411, Japan
Business
Fitness & wellness services; Apparel

Our registered head office address is available on Japan’s National Tax Agency corporate number database.

COCON KARASUMA at dusk: a white brick facade above a ground floor clad in a Kyoto-weave pattern, with street trees along the pavement.
COCON KARASUMA, Shijo-Karasuma, Kyoto — where our head office is located.

View on Google Maps

Brands

Olive Tree Inc. owns and operates the brands below, including the apparel label THE URAh.

  • SOLERA

    Normobaric hypoxic (altitude) training studio

    Shijo-Karasuma, Kyoto

  • BLACK CAT

    Small-group machine Pilates studio

    Shijo-Karasuma, Kyoto

  • WHY NOT

    Semi-personal Pilates studios

    Marutamachi (Kyoto) & Fukushima (Osaka)

  • ITOHA YOGA SALON

    Yoga studio

    Saiin, Kyoto

  • THE URAh

    Luxury varsity jackets from Kyoto

    Kyoto, Japan / Launching autumn 2026

Message from the CEO

Portrait of Masanori Muramatsu in a black T-shirt, standing before a white wall with a geometric relief.

I was born in Kyoto, into a family of clothing makers. My grandfather and father ran a women’s apparel company here for decades — until it collapsed along with Japan’s bubble economy. I grew up watching a family trade being built, and then lost.

My own path led elsewhere first. I competed in Japan’s top-tier X-League as an American football player, then joined Medtronic, the world’s largest medical device company, where I supported spinal implant surgeries — attending more than 200 operations a year alongside surgeons. Witnessing so many patients on the operating table led me to a simple question: could these surgeries have been prevented? That question became my starting point. In 2022, I founded SOLERA, a normobaric hypoxic training studio in central Kyoto, built on scientifically grounded methods of preventive health. Our wellness business has since grown to include Pilates and yoga studios across Kyoto and Osaka.

With THE URAh, I am returning to my family’s trade. We believe health and clothing serve the same purpose: enriching life. Caring for the body builds the foundation of a good life; what you wear adds color to it. Carrying forward the craft my grandfather and father devoted their lives to, we make garments in Kyoto — for the world.

Masanori Muramatsu Founder & CEO, Olive Tree Inc.

Contact

Please reach us by email or phone.